Neil Sethi Brooklyn

I love making things with people.It's the closest thing to real-life alchemy I've ever found.

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Neil Sethi
A / PRODUCT
LIBRARYPRODUCT
PROJECTS

CROSSFADER

B / MUSIC
AIR APPARENT

Selected work

The product room

ON THE DECK

All By Yourself · AIR APPARENT

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  1. A01Videos for YouSpotifySpotify · personalized music videoOpen ↗
  2. A02Creator BenefitsPatreonPatreon · productOpen ↗
  3. A03Artist PinningInstagramInstagram · productOpen ↗
  4. C01HUNJIYAKairo ManagementOpen ↗
  5. C02Content EnginePersonalIndependent softwareOpen ↗
  6. B01AIR APPARENTElectronic popOpen ↗
  7. B02K-pop catalogWriting and productionOpen ↗
  8. B03Our JuneAn EP and a film shot in JapanOpen ↗
Neil Sethi smiling at home, photographed by Tyler Wang
Photo by Tyler Wang

ABOUT ME

Hi, I’m Neil.

I’m a product leader at Spotify, a songwriter and music producer as AIR APPARENT, and HUNJIYA’s manager through Kairo Management, the company I founded.

“I love making things with people. It’s the closest thing to real-life alchemy I’ve ever found.”

A lot of what I love about making things happens with other people. Someone tries an idea, someone else hears something in it, and it becomes a thing none of us would have arrived at on our own. I’m happiest when I lose track of time in that process, whether we’re writing a song or working through a product idea.

Music is also how I make sense of things. I often find the melody before I know what I’m trying to say, and the meaning comes into focus as I keep working. That curiosity carries into my work in product and artist management: I like understanding what someone is trying to make and figuring out, together, how to get there.

Previously Instagram, Patreon, and Dropbox. Now based in Brooklyn.

Let’s make something together ↗